Roberto Irineu Marinho Talk about Business in Television in Brazil

Foto/Antonio Cruz.

Roberto Irineu Marinho,62, is the big boss of Organization Globo , the best group of comunication in the South America with subsidiaries on all continents.controls the Globo Organizations with his brothers John and Jose Roberto Marinho. The family tradition in journalism starts with his grandfather Irineu Marinho in late 1800. continues with his father, journalist Roberto Marinho, who died in 2003. The Globo network is all good.



"Programming is a business, and distribute is another, quite different. We, the Globe, learned this the hard way," said the president of Globo Organizations, Roberto Irineu Marinho at the opening of ABTA in 2010, held between 10 and August 12, in São Paulo. The executive pointed out in his lecture as the largest media group sees the future of the country's converging market. Marino makes clear that the future of Globe is on schedule and content production. "Producing and program, know how to tell stories and move to different audiences, tastes and times, is the essence of the party lies in that value chain," he said, stressing the importance of Globosat in developing this work for the pay TV market .

For him, the Globe owes its success to their productions, but also to his "talent and schedule them in the best time in the best grade, and, where necessary, the company that is best made on TV in the world" . The binomial and production schedule was repeated on experience with the Globe on cable television, noted, emphasizing the Brazilian content in the programming grids Globosat channels "are about 33 thousand hours of content in Brazil, and 22,000 hours of production itself and 11,200 hours hired 100 independent producers. " "The Globosat became, without any tax incentive, the largest Brazilian private pole promotion of independent power producers, and this is one of his main vocation," said Roberto Marinho Irenaeus to an audience of over a thousand people.

Separation of the chain

Irenaeus Roberto Marinho, remember that the Brazilians are among the channels that have the largest audience in cable TV brasileira. Of the 20 largest audiences in cable television, nine channels are Brazilians. He points out that there is no risk of an unequal contest with foreign groups because of the competence of national groups, who understand the taste of the Brazilian audience.

Another important point to ensure the success of the Brazilian channels is the separation of distribution and programming and content production. To Marine the risks of unequal contest with foreign groups are minimized, when adopting the drop in the value chain, "the backbone of the proposed new legislation." "In very simple language, the rule is this: who produces the program and not distributed, and who distributes or produces no program."

Marino says that currently there is already an unequal competition with Brazilian producers and programmers competing with foreign businesses globally. For him, the entry of telephone companies in the production schedule and bring a more balanced, difficult to be supported by Brazilian companies. "The proposed new legislation is very wise to divide the roles of actors in our market. On one side, by ending restrictions on foreign capital and opening the distribution market to telephone companies, the new legislation will allow the TV signed to expand more quickly, making it accessible to a larger number of Brazilians. On the other hand, to prevent the distribution companies are involved in the production and programming, will allow Brazilian companies in the industry compete against each other in healthy competition " said Marino.

However, he said, opening the market for cable and telecom operators to break the chain of value makes sense only if they come together. "A depends on another for the market to follow a healthy environment. It makes no sense, therefore, the attempt by the FCC to open phone market to no safeguards of the new law." (TELETIME News)